Advertisers
and Affiliate Programs
By
W George Elliott
One
of the easiest ways to earn money from home with a website or blog is with
advertisers. Affiliate marketing allows you access to a large pool of potential
advertisements that can generate a stream of income. An affiliate program is a
performance-based online advertising program where an advertiser pays
commissions to website owners who promote products on their websites.
There
are essentially four partners in the equation that make up affiliate marketing.
They include the company with the products for sale, the source of the
advertising, the website owner who becomes the affiliate and the website
visitor who becomes the customer. A simpler way to look at it would be the
banner ad you see under this paragraph. The client selling the product
advertised is the first part of the partnership. They would be using an
affiliate advertising network as part of their marketing strategy. That network
is the second partner and would be the place I registered to access online
advertising for this website.
As
I am providing access to the advertiser's products on my website I am known as
the affiliate which makes me the third partner. If you click on the ad and
purchase the product you complete the partnership as the customer. If you buy
the product I am rewarded with a commission by the advertiser for bringing them
business from a customer visiting my website.
Different
Kinds of Affiliate Programs. There are different kinds of online advertising
programs but I'll stick to the ones you would likely encounter with a blog or
website. In these instances you would see three main formats. They are commonly
called pay-per-click, pay-per-lead and pay-per-sale programs. With
pay-per-click affiliate marketing, the commission is very low. Pay-per-lead
programs provide higher commissions with pay-per-sale at the top of the scale.
How
Much Does Affiliate Marketing Pay?. There are a number of factors that come
into play with the earning potential of online advertisements. A lot will have
to do with the kind of program you choose and what affiliate source you have
registered with. Each of these online advertising networks will provide a
complete breakdown on what commissions are being offered by their member
advertisers.
While
it is tempting to just feature banner ads and text links to the highest paying
commission sources on a website or blog, there is a bit of science required to
make the correct fit for all four parts of the affiliate equation. In my
business, newspaper marketing, we refer to it as target marketing. This is a
form of advertising that matches advertisements with potential customers based
on subject matter.
Target
Marketing Provides the Best Return. The target marketing I used with this
website was easy. I designed it to feature a handful of internet subjects that
I could explain in simple terms to help teach others without being too technical.
I also purposely applied to affiliate programs that would be a good fit for
each page of this website.
For
example, the page featuring web hosting details has affiliate marketing for web
hosting companies. The page outlining how to start a blog has online
advertising from companies that host blogs. This is what target marketing is
about. If you have an interest in learning more about how to pick a domain name
you would be attracted to that page.
A
person interested in the subject matter would more likely click on the banner
ad because it matches their interest on that page than someone who was not
looking for that information. The same goes for having banner ads for a
pharmacy on a page about search engine optimization. It would not be a good
match and would produce poor results in the long run.
Affiliate
advertising also produces well when the ads are on websites with extremely high
amounts of visitor traffic. The more people exposed to the banner ads and text
links means a higher percentage of those website visitors becoming customers.
This in turn translates into more commissions earned by you from your online
advertisers.
For
more information on this and other online money making opportunities, visit
http://www.EarnOnlineMoney.ca
Article
Source: http://EzineArticles.com/?expert=W_George_Elliott
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