I get asked all the time about what products,
services, resources and tools I use for running my websites. You’ll find a list
of my favorite products and services below. Some are free. Some are paid. And
even though I use affiliate links when available, I can promise that everything
listed on this page is on it because I use the product or
service and find it to be a valuable asset to my business.
I will do my best to keep this list as updated
as possible – when I either find new great products and services or change my
opinion on one I used to love for whatever reason.
I would recommend you bookmark this page for
future reference.
Building Your Site
- Namecheap –
Domain registrar with competitive pricing and a great reputation.
- Netwisp –
The main hosting company I have been using for over a decade – and their
support is second to none.
- BlueHost –
Another great choice for hosting sites.
- WordPress –
The best free platform to build a website on.
- WooCommerce –
A free WordPress plugin that allows you to build an online store for your
website that can sell physical products, digital downloads and link out to
affiliate products.
- Awesome Fontstacks –
Free service for finding killer font combinations to use for your website.
Most fonts shown are available free for commercial use.
Awesome WordPress
Themes
- Genesis – My preferred premium
WordPress theme. You can see my full review here.
- Restored 316 –
Well-designed premium Genesis child themes with a feminine
flair. Almost all of them have built-in WooCommerce design support.
- Themedy – Produces child themes and
skins for Genesis – as well as the Thesis theme –
and sells them in bundles.
- Pretty Darn Cute –
A great collection of premium Genesis child theme designs for bloggers.
- Utility Pro Theme –
A premium Genesis child theme that is built from a mobile first
perspective.
Improving Site Speed
- GTmetrix –
Free tool that analyzes your site speed and identifies items you can fix
to make it faster.
- W3 Total Cache –
Free caching and site performance optimization plugin.
- EWWW Image Optimizer –
Free plugin that lets you optimize your site images for speed. Full tutorial here.
- MaxCDN –
The content delivery network I use to speed up my sites. Use this link to
get 25% off your first month.
- P3 Plugin
Performance Profiler – Free plugin that lets you test the
resources your other plugins are using allowing you to find alternatives
to plugins that are causing bloat and affecting site speed.
General WordPress
Plugins
- Advanced Ads –
Allows you to add display ads based on specific pages, page types and
other criteria. It also allows you to choose whether to display an ad on
mobile, desktop, or both. It also has support for special AdSense ad types
and allows split testing and ad rotation.
- Pretty Link –
My preferred plugin for cloaking affiliate links. I use the Pro version.
- Display Widgets –
A free plugin I use to serve targeted advertisements on my blogs. Check
out how I use it here.
- Broken Link Checker –
Another free plugin that allows you to check for broken links on your
blog.
- Envira Gallery –
Hands down the best image gallery plugin for WordPress.
- Search Everything –
Free plugin that allows you to restrict specific posts and pages from
showing up in your internal search results.
- TablePress –
Free plugin for creating responsive tables within your blog.
- WeDevs PM Software
Plugin – Paid plugin for adding a project management
solution inside of your WordPress
blog. Fantastic organizational solution for individual bloggers.
Performing Keyword
Research
- SEMrush –
This is my favorite keyword research tool and is more than merely a
keyword tool. Check out my full tutorial on how I use it to increase
traffic and revenue via this tutorial.
- SpyFu –
Another keyword research tool I use. It also has some kickass link
building research and outreach tools. Check out my full review here.
Search Engine
Optimization
- WordPress SEO –
Free plugin for optimizing your WordPress blog to do well in the search
engines.
- Deepcrawl –
The best crawling tool available for larger sites (100K pages or more).
Linkable reports and PDF downloads make it great for agencies.
- Screaming Frog –
Another crawling tool I use. Free version crawls up to 500 URLs per crawl.
I recommend them for smaller sites (sub 15K pages) and checking manual
lists of links.
- Screaming Frog Log
File Analyzer – Extremely useful tool that allows people
to download and analyze their raw log files with SEO in mind.
- Ahrefs –
Backlink research tool that is also useful for performing quick health
checks on a website.
- Authority Labs –
Useful rank tracking tool. It also includes notations on which kind of
results show in each search result page, but its cost makes it best for
enterprise rank tracking needs.
- Raven Tools –
Great all in one tool for tracking the SEO and social media efforts for a
small business. Its site auditing feature makes basic site audits easier
for non-SEOs to understand and implement basic changes.
- Google Search
Console – A Google run portal for webmasters that provides
information about how your site is ranking and how Google sees your site.
- Google Analytics –
The best free analytics service available.
Content Creation
- BuzzSumo –
Awesome tool for finding new content ideas and doing competitive
intelligence research surrounding the content your competitors are
producing.
- Grammarly –
An awesome grammar checking tool. I don’t publish a single piece of
content without it. Full review here.
- Content Ideator –
Helps you brainstorm for potential topic ideas. The free version is
limited, but still allows you copy topic ideas to a clipboard and export
them.
Email Marketing
- Aweber –
There are a ton of email marketing services out there – but after testing
quite a few – this is the only one I use and recommend.
- Optinmonster –
The service I use to implement popups to acquire additional newsletter
subscribers on my sites. Find out why I recommend
popups here.
Affiliate Networks
- ShareASale (I
highly recommend them)
- Affiliate Window
- Commission Junction
- LinkShare
- eBay Enterprise
Network
- Clickbank
Other Monetization
Methods
- Google Adsense –
Gives you a piece of code to put on your website to automatically display
paid advertisements from various companies.
- VigLink –
Gives you a piece of code to put on your website to affiliate existing
non-affiliated links to merchants with affiliate programs automatically.
- Skimlinks –
Does the same thing as Viglink. Which one works best varies. I
would recommend testing both.
- Media kit templates –
Media kits are essential for advertising-dependent publishers large and
small. They essentially sell your website – and the value in advertising
on it – to merchants and brands.
- OIO Publisher – A paid WordPress
plugin that allows you to offer native banner advertising (and more) on
your blog. See my guide to OIO here.
- Flippa –
Website marketplace that helps you buy and sell websites. I have sold
multiple sites using their service.
Business Books
- The E-Myth Revisited –
If I had to choose the one book that influenced me most in my business
career as an entrepreneur overall, this would be the one.
- The Seven Habits of
Highly Effective People – This book is a must read –
and you should be reading it at least once every two years to reinforce
it. Think of it like a workbook to creating a successful life.
- Brand is a Four
Letter Word – Insightful book that argues whether or
not branding is something you can control.
- The Dip –
Short read that explains the difference between quitting vs. knowing when
to walk away.
- Don’t Make Me Think
Revisited – No one should be able to build a website
or blog without reading this book first.
Social Media
- Pinterest Case Study –
Case study with detailed specifics about the Pinterest strategy I used for
one of my blogs – generating hundreds of thousands of pins to a site with
45 posts.
- Snappa –
Allows you to create blog post images and social sharing graphics quickly
an easily with zero design skills.
- Picmonkey –
Another awesome tool to generate images for promoting your posts in social
media. Cheaper than Snappa, but less features.
- ShareTally –
Free tool to find out how many social shares a specific webpage has.
- Killer Social Media
Icons – Etsy is an awesome and overlooked source for
finding inexpensive and custom-created social media icon packages.
Running Your Business
- Zapier –
Automate. All. The things. The service lets your favorite apps and
services talk to each other and automate mundane business actions.
- Pipedrive –
An affordable and simple customer relationship management system that we
use to manage all of our sales leads at PushFire. Sign up via this link and
get two months free.
- Dropbox –
Online cloud file storage. The free account lets you store up to 2 GB in
the cloud. I use the Pro plan which offers 1 TB of storage for $9.99 a
month.
- Teamwork –
Easy to use online project management system. All the stuff I need to
manage projects without all the complication found in other services. I
ditched Basecamp for
the service and have never looked back.
- FreshBooks –
Awesome online invoicing software. All the features small businesses need
without all of the confusion found in competing software.
- NiftyQuoter –
Online proposal software that allows for extensive design customization.
Source: https://sugarrae.com/affiliate-tools/
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