I get asked all the time about what products, services, resources and tools I use for running my websites. You’ll find a list of my favorite products and services below. Some are free. Some are paid. And even though I use affiliate links when available, I can promise that everything listed on this page is on it .
I will do my best to keep this list as updated as possible – when I either find new great products and services or change my opinion on one I used to love for whatever reason.
I would recommend you bookmark this page for future reference.
Building Your Site
- – Domain registrar with competitive pricing and a great reputation.
- – The main hosting company I have been using for over a decade – and their support is second to none.
- – Another great choice for hosting sites.
- – The best free platform to build a website on.
- – A free WordPress plugin that allows you to build an online store for your website that can sell physical products, digital downloads and link out to affiliate products.
- – Free service for finding killer font combinations to use for your website. Most fonts shown are available free for commercial use.
Awesome WordPress Themes
- – My preferred premium WordPress theme. You can see my .
- – Well-designed premium child themes with a feminine flair. Almost all of them have built-in WooCommerce design support.
- – Produces child themes and skins for Genesis – as well as the – and sells them in bundles.
- – A great collection of premium Genesis child theme designs for bloggers.
- – A premium Genesis child theme that is built from a mobile first perspective.
Improving Site Speed
- – Free tool that analyzes your site speed and identifies items you can fix to make it faster.
- – Free caching and site performance optimization plugin.
- – Free plugin that lets you optimize your site images for speed. .
- – The content delivery network I use to speed up my sites. Use to get 25% off your first month.
- – Free plugin that lets you test the resources your other plugins are using allowing you to find alternatives to plugins that are causing bloat and affecting site speed.
General WordPress Plugins
- – Allows you to add display ads based on specific pages, page types and other criteria. It also allows you to choose whether to display an ad on mobile, desktop, or both. It also has support for special AdSense ad types and allows split testing and ad rotation.
- – My preferred plugin for cloaking affiliate links. I use the Pro version.
- – A free plugin I use to serve targeted advertisements on my blogs. Check out how I use it .
- – Another free plugin that allows you to check for broken links on your blog.
- – Hands down the best image gallery plugin for WordPress.
- – Free plugin that allows you to restrict specific posts and pages from showing up in your internal search results.
- – Free plugin for creating responsive tables within your blog.
- – Paid plugin for adding a project management solution of your WordPress blog. Fantastic organizational solution for individual bloggers.
Performing Keyword Research
- – This is my favorite keyword research tool and is more than merely a keyword tool. Check out my full tutorial on how I use it to increase traffic and revenue .
- – Another keyword research tool I use. It also has some kickass link building research and outreach tools. Check out my .
Search Engine Optimization
- – Free plugin for optimizing your WordPress blog to do well in the search engines.
- – The best crawling tool available for larger sites (100K pages or more). Linkable reports and PDF downloads make it great for agencies.
- – Another crawling tool I use. Free version crawls up to 500 URLs per crawl. I recommend them for smaller sites (sub 15K pages) and checking manual lists of links.
- – Extremely useful tool that allows people to download and analyze their raw log files with SEO in mind.
- – Backlink research tool that is also useful for performing quick health checks on a website.
- – Useful rank tracking tool. It also includes notations on which kind of results show in each search result page, but its cost makes it best for enterprise rank tracking needs.
- – Great all in one tool for tracking the SEO and social media efforts for a small business. Its site auditing feature makes basic site audits easier for non-SEOs to understand and implement basic changes.
- – A Google run portal for webmasters that provides information about how your site is ranking and how Google sees your site.
- – The best free analytics service available.
- – Awesome tool for finding new content ideas and doing competitive intelligence research surrounding the content your competitors are producing.
- – An awesome grammar checking tool. I don’t publish a single piece of content without it. Full review .
- – Helps you brainstorm for potential topic ideas. The free version is limited, but still allows you copy topic ideas to a clipboard and export them.
- – There are a ton of email marketing services out there – but after testing quite a few – this is the only one I use and recommend.
- – The service I use to implement popups to acquire additional newsletter subscribers on my sites. Find out .
Other Monetization Methods
- – Gives you a piece of code to put on your website to automatically display paid advertisements from various companies.
- – Gives you a piece of code to put on your website to affiliate existing non-affiliated links to merchants with affiliate programs automatically.
- – Does the same thing as . Which one works best varies. I would recommend testing both.
- – Media kits are essential for advertising-dependent publishers large and small. They essentially sell your website – and the value in advertising on it – to merchants and brands.
- – A paid WordPress plugin that allows you to offer native banner advertising (and more) on your blog. See my .
- – Website marketplace that helps you buy and sell websites. I have sold multiple sites using their service.
- – If I had to choose the one book that influenced me most in my business career as an entrepreneur overall, this would be the one.
- – This book is a must read – and you should be reading it at least once every two years to reinforce it. Think of it like a workbook to creating a successful life.
- – Insightful book that argues whether or not branding is something you can control.
- – Short read that explains the difference between quitting vs. knowing when to walk away.
- – No one should be able to build a website or blog without reading this book first.
- – Case study with detailed specifics about the Pinterest strategy I used for one of my blogs – generating hundreds of thousands of pins to a site with 45 posts.
- – Allows you to create blog post images and social sharing graphics quickly an easily with zero design skills.
- – Another awesome tool to generate images for promoting your posts in social media. Cheaper than Snappa, but less features.
- – Free tool to find out how many social shares a specific webpage has.
- – Etsy is an awesome and overlooked source for finding inexpensive and custom-created social media icon packages.
Running Your Business
- – Automate. All. The things. The service lets your favorite apps and services talk to each other and automate mundane business actions.
- – An affordable and simple customer relationship management system that we use to manage all of our sales leads at PushFire. Sign up via and get two months free.
- – Online cloud file storage. The free account lets you store up to 2 GB in the cloud. I use the Pro plan which offers 1 TB of storage for $9.99 a month.
- – Easy to use online project management system. All the stuff I need to manage projects without all the complication found in other services. I ditched for the service and have never looked back.
- – Awesome online invoicing software. All the features small businesses need without all of the confusion found in competing software.
- – Online proposal software that allows for extensive design customization.